Srikanth Addala's ads for Chiru's Prajarajyam

The advantage of an actor being inpolitics is that he can use his good offices with cine industry to project his image much better than his counterparts in politics.

Now it’s turn of Chiranjeevi to use this opportunity. He has now contracted Srikanth Addala, Kotha Bangaru Lokam fame to fetch him ‘Kotha Bangaru Lokam’. So Srikanth will now direct the Megastar in a few ads and promo films and give a boost to the Prajarajyam. An undisclosed amount, said to be huge, has been paid to this innovative director who had impressed Chiru by his creative social oriented ideas.